The Growing Criticisms on Natuzzi and Why it Happens
When it comes to leather furniture Natuzzi ranks among the well known brands. The largest furniture manufacturer in Italy was the first foreign company to list on Wall Street. Its CEO and chief stylish Pasquale Natuzzi founded the group in 1959 at a very young age of 19. In 2008 he was also the first non-American to be inducted to the American Hall of Fame. Italy is recognized worldwide as a producer of fine quality leather and this have further boosted Natuzzi’s reputation.
Lately however, there have been a growing number of people who became disgruntled and disappointed after buying furniture made by Natuzzi You can read their testimonies on web forums and sites that provide a medium for consumer to air their grievances.
In one of the discussion forums on topix.com there are currently 112 comments, most of them lambasting Natuzzi Group and its retailers. Some are disgusted by the flaking off of the color on the leather; others complain about the roundabout treatment given to them by the reseller when they needed service for some damage to the furniture. Only about 7 or 8 people said they were satisfied with their purchase.
In the consumer product reviews site pissedconsumer.com many complaints were about the poor construction quality and the substandard upholstery materials of the furniture they had bought. They are now advocating not buying Natuzzi even though some of them confessed that they had already owned furniture from the manufacturer before. They wonder why the decline in the quality of the leather furniture which they patronize before.
The number one reason why Natuzzi became popular is the leather quality of their upholstered furniture. For those who cannot afford to have their damaged leather furniture reupholstered by professionals, why not learn how to restore furniture yourself by learning leather craft. It doesn’t have to be hard and expensive.
Why It Happens
Natuzzi has come a long way to establish the Natuzzi Group as a leading furniture maker. In June 2011 Mr. Pasquale was awarded the Lifetime Achievement Award by ADL (Anti-Defamation League) for his contribution to the furnishings industry. But why the growing dissatisfaction to their furniture?
You cannot please all people all the time. There are some factors that contribute to why people become unhappy over a product or got disappointed when the product turned out contrary to their expectations. The manufacturer may have changed their marketing strategy or introduced some innovation which they thought would improve their global identity. It may have clicked to some consumers but probably did not turn out well to others.
The other factor which most end users do not realize is that every retailer of furniture can choose whatever grade of leather they would like as upholstery to the sofas or couch they are selling. They will get this from the manufacturer and the consumers would not recognize the difference whether they are getting the appropriate type of leather to what they are paying or not.
You Get What You Pay For
Most people, just hearing the mention of Natuzzi, would think it is a great product. Well it was, or it still is, depending on the information you had about them. In my knowledge, there are three distinct product lines within Natuzzi. They are categorized as good, better, best. The good product is Italsofa which mostly come from China. The better is the Natuzzi Editions which also comes mainly from China; and the best product, the Pasquale Natuzzi, is manufactured only in Italy.
This “democratization” is a result of the cost saving techniques of Natuzzi to the leather furniture industry. They have dumbed down their products to meet a price point for the retailer. The ordinary consumers do not realize this. What they know is that when they bought a Natuzzi they’ve already got a high end product.
When it comes to customer service, like most manufacturers, Natuzzi does not deal directly with individual buyers. The store is your liaison. They are your representative to Natuzzi.
So when a customer encounters a serious problem and the manufacturer or the retailer, beforehand, did not give some detailed information about the furniture, most of these people will complain publicly. That is what is happening now on several website forums.
Here is a video posted by a consumer about the problem on his Natuzzi sofa: